Samsung S4 release may put Apple into challenging situation

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Samsung S4 release may put Apple into challenging situation

The newly featured Samsung Galaxy S4 smartphone may put Apple under pressure to rethink about its pace of developing new models and its entry into the cheaper devices. Galaxy S4 featured with the Samsung’s usual Android Jelly Bean, having even larger screen than Galaxy SIII. The device also has a 13 megapixel camera as compared with the 8 megapixel camera in Galaxy S III. It has some special features also, it can start and stop the video depending on whether you are looking at the screen, can respond to the wave of your hand and can flip the songs.

It is not correct to say that Apple is far behind but yes, Apple has to rethink about its new launches or to launch new devices frequently. Samsung was the leading brand in the year 2012, by covering approximately 33% share of the smartphone market. Samsung continue to influence the market and is trying to kill the competition by frequently introducing its new devices every time with some new features. Apple needs to broaden its portfolio and play impressively in smartphone categories as trend of such devices could soon be saturated and move into new trend like smart watch.

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